• My Analysis of Coffee Price Increases

    My Analysis of Coffee Price Increases
    My Theorem of Calculus: "For every problem, there is a simple, easy to understand, wrong answer!" That means it is a complex problem with many variables impacting the price. Nothing can ever be as simple as pointing at one factor as the main or only contributor. Unlike the oversimplified nonsense in the media, here is a deeper dive into why global coffee prices on...
  • De-Bunking Marketing Myths About Coffee

    De-Bunking Marketing Myths About Coffee
    Two weeks ago I managed to delete ALL of our blogs; so, we are slowly getting them back from the way back machine... Sep 23, 2019: Two and a half years ago I looked to start a new business where every member of the company and all clients and visitors would be treated with honor; which means to respect people and provide valuable products...
  • Advertising and Marketing Techniques We Won’t Use

    Advertising and Marketing Techniques We Won’t Use
        We won't use FOMO: fear of missing out. No high pressure ads to push you into buying now before the made up offer expires for no real reason. No manipulation. We won't compare and tell you why ours is better or tell you why somebody else's coffees or teas are terrible or lower quality. No FEAR or tricks of the marketing trade...
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